Probable Niche

We've identified the niche as fair trade.

fair trade

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as fair trade.

trade, fair, products, organic, coffee, gifts, home, coffees, trade coffee, world, shop, trade gifts, trade products, eco friendly, jewelry, wholesale, news, new, green, hand's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 14:55 UTC on June 27, 2011. The source was comprised of 83006 characters, of which 80670 are code, leaving an organic character count of 2336. The total word count on the home page is 397. We filtered out 10 numbers, 127 common words, and 10 words shorter than three characters in length, leaving an impact word count of 229. The size of the lexicon (number of unique words) is only 145. We extracted fifteen top keywords, leaving 10.34% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
fair trade710.29%
shared earth 68.82%
world fair22.94%
trade products22.94%
new products22.94%
worry dolls11.47%
wholesale site11.47%
wholesale fair11.47%
use materials11.47%
trade shops11.47%
trade principles11.47%
trade prices11.47%
trade organization11.47%
trade organisation11.47%
trade company11.47%
tota bells 11.47%
term problems11.47%
tackle long 11.47%
sustainable materials11.47%
sustainable industries11.47%
support sustainable11.47%
suppliers work11.47%
suppliers use11.47%
safe conditions11.47%
retail customers11.47%
recycled products11.47%
recycled materials11.47%
receive decent 11.47%
products shared11.47%
production methods11.47%

Domain Name Keywords

We found 4 significant keywords appearing in the domain name
  1. trade
  2. shared
  3. earth
  4. shared earth


Source Character Count 83006
Code Character Count 80670
Organic Character Count 2336
Filtered Numbers 10
Filtered Words (Common) 127
Filtered Words (Short) 10
Total Word Count 397
Impact Paragraph Count 893
Impact Word Count 229
Impact Lexicon Size 145


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